I founded Klira to make high-quality skincare accessible to more people. Too often, effective treatments are limited to those who can afford private dermatologists. Klira bridges this gap, bringing medical-level skincare to a wider audience.

The name Klira stands for clarity and transparency - no marketing gimmicks, just science-backed solutions that truly work.

Launching Klira wasn’t easy. We expected formulating treatments or securing funding to be the biggest challenges, but logistics proved tougher. Personalising every cartridge and developing our digital platform on a budget required persistence and creative problem-solving.

Klira is exceptional in our truly tailored approach, using cutting-edge dermatological science to create formulas designed specifically for each individual. The end result is an all-in-one nightly treatment that does away with the need for multiple creams and serums. 

Personalisation is the future of skincare. Just as we now track our sleep and personalise our nutrition, skincare should be based on real data. At Klira, our detailed skin analysis ensures each formula is carefully designed to meet unique needs - saving time, reducing waste, and improving results.

One of the most rewarding moments for me is hearing people talk about Klira - whether they were prescribed it by a dermatologist or recommended it by a friend. Knowing our reach extends beyond my inner circle is incredibly exciting.

Technology plays a crucial role in what we do. Our algorithm turns consultation answers into a detailed skin profile, allowing us to create personalised treatments quickly and accurately. Without this technology, delivering such precision at scale wouldn’t be possible.

As a female founder in beauty and tech, I’ve learned that women-led businesses tend to grow more cautiously than those led by men, which can make funding harder to secure. At Klira, we’ve had to be bold - and it’s paying off.

For aspiring entrepreneurs, my biggest advice is to build your brand around a clear purpose. It’s not just about giving customers something to believe in - it’s what will keep you going when things get tough. My belief in Klira’s mission has driven me through every challenge.

Looking ahead, we have a new product launch coming in the autumn which is another truly innovative proposition so we’re very excited to get that out there. We’re also looking at international expansion which brings new challenges and opportunities that we can’t wait to get stuck into.

Sophie’s top tip

For anyone starting a beauty business, my top tip is to get the basics right first. The industry is highly competitive, so understand your costs, customer acquisition strategies, and test your product with real customers (not just supportive friends!). Listen to feedback and refine as you go.